Jabalí means “Wild Boar” in Spanish. The beer, as well as the animal, is wild.
The image is rebellious, strong, and  with indomitable personality.
On each beer, some of its features is a kick to the senses. Either alcohol, strong body , bitterness or taste .

That craft beer consumers identify themselves  with their rebellious qualities.

Because we seek also to break the paradigm about "clear" beer being light and  "dark" being strong.

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Av. Revolución 344, Escandón.Mexico City. Mexico
Telephone: +521 (55) 5718 0722
E-mail: ventas@primus.com.mx

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